L'Alqueria Blanca is back': FLUOR Lifestyle's latest transme
Dec 19, 2023 4:21:06 GMT -5
Post by account_disabled on Dec 19, 2023 4:21:06 GMT -5
L'Alqueria Blanca is the most successful fiction series in the Valencian Community. Eight years ago he disappeared from television. À Punt is now betting on the premiere of season 12, which picks up the story right where it left off and maintains all the dramatic intensity of the best seasons. The creative agency FLUOR Lifestyle is in charge of creating the launch campaign together with the network and the production company. The objectives The return of L'Alqueria was long-awaited news and some ambitious objectives have been set for its return: Let it be known that the series is broadcast on À Punt, a recently created channel. The greatest possible (and positive) dissemination in the media. Activate the viewers from the previous stage. Reach the entire Valencian Community and attract people of all ages, including audiences who do not tune in to À Punt. That the followers of L'Alqueria Blanca become interested in other content on television, radio and the web. And most importantly: contribute to the growth of the network's audience.
The universe of content For this, a global campaign has been designed with the emotions and active participation of the historical fans of L'Alqueria Blanca. Who are they? Where are they? What are you Phone Number List willing to do to celebrate the return of your great series? To give them the floor and place them at the center of our great story, the creative concept “Tell Me” has been devised: the matrix of all actions. This branded content and transmedia narrative project is a universe of content, unified under that "Tell Me", which awakens and mobilizes the old community of fans of the series to become prescribers of the new season. The actions -connected to each other- are: The most anticipated news A sealed envelope with an unsolved mystery for which several of the most popular faces on the network's antenna wanted to break the news exclusively: the day the series returns. woman and man with envelope Super fans ask about the plots Nine anonymous citizens who are big fans of the series have become protagonists of the media plan that covers the entire Valencian Community.
They do it with questions they ask their favorite characters. This action waters the streets, newspapers, television, radio, display, social networks, buses, shelters. mupis… mupi advertisement l'alqueria dates bus outdoor advertising l'alqueria dates The hidden camera A hidden camera has been organized for Carme Juan, one of the main actresses of the series, under the pretext of recording a special program of the Atrapa'm si pots contest, on the occasion of the premiere of the series. In the contest, actors and fans face off to see who knows the most about L'Alqueria Blanca. Carme's sister (also a presenter on the network) Gemma Juan, her friend Chus Lacort and the contest presenter, Eugeni Alemany, have conspired to give her the biggest scare of Carme's life. her. In total, a team of almost 50 people, including actors and staff, have made Carme have to face, at the same time, what she hates the most and what she loves the most. . It is served in seven different versions in which you can enjoy the result, with its narrative adapted to each of the platforms, even through WhatsApp, You can see the making of the hidden camera here.
The universe of content For this, a global campaign has been designed with the emotions and active participation of the historical fans of L'Alqueria Blanca. Who are they? Where are they? What are you Phone Number List willing to do to celebrate the return of your great series? To give them the floor and place them at the center of our great story, the creative concept “Tell Me” has been devised: the matrix of all actions. This branded content and transmedia narrative project is a universe of content, unified under that "Tell Me", which awakens and mobilizes the old community of fans of the series to become prescribers of the new season. The actions -connected to each other- are: The most anticipated news A sealed envelope with an unsolved mystery for which several of the most popular faces on the network's antenna wanted to break the news exclusively: the day the series returns. woman and man with envelope Super fans ask about the plots Nine anonymous citizens who are big fans of the series have become protagonists of the media plan that covers the entire Valencian Community.
They do it with questions they ask their favorite characters. This action waters the streets, newspapers, television, radio, display, social networks, buses, shelters. mupis… mupi advertisement l'alqueria dates bus outdoor advertising l'alqueria dates The hidden camera A hidden camera has been organized for Carme Juan, one of the main actresses of the series, under the pretext of recording a special program of the Atrapa'm si pots contest, on the occasion of the premiere of the series. In the contest, actors and fans face off to see who knows the most about L'Alqueria Blanca. Carme's sister (also a presenter on the network) Gemma Juan, her friend Chus Lacort and the contest presenter, Eugeni Alemany, have conspired to give her the biggest scare of Carme's life. her. In total, a team of almost 50 people, including actors and staff, have made Carme have to face, at the same time, what she hates the most and what she loves the most. . It is served in seven different versions in which you can enjoy the result, with its narrative adapted to each of the platforms, even through WhatsApp, You can see the making of the hidden camera here.