Content marketing before the event: website and blog
Mar 7, 2024 3:30:57 GMT -5
Post by account_disabled on Mar 7, 2024 3:30:57 GMT -5
The high quantity of digital events proposed, the relative ease with which one can participate directly from home means that people are more solicited: emerging, as we have said, means being found by people who are really interested, whether we are talking about the public in presence and virtual. To do this, the event website becomes even more fundamental . The site must first of all provide all the necessary information, but also previews of the contents and, in the case of a digital event, it must make it clear how participation will work, what the participants will "take home", even more important given that everything is missing the 'entertainment' side of a live event. You must immediately understand whether the event is live or digital, how it works, and above all you must clearly understand that the site is updated with recent information. During this period we often found ourselves searching for information on event sites without understanding whether the 2020 edition was confirmed or whether everything had simply been 'abandoned' as it was before the emergency. In this case you certainly don't want to sign up.
In the case of an event postponed or made in a digital edition, it tells Venezuela Phone Number why , what has been done in recent months, how the new edition was arrived at, perhaps even with videos and photos from the lockdown period . And don't forget that in this phase of the Covid-19 emergency people need to be reassured : if your event will be in person, don't forget to provide all the necessary information on safety, what anti-contagion measures have been taken (mandatory and extra) , how entrances will be managed, and so on. And even if you focus on the blog, don't pretend that nothing has happened: even the contents of the event have probably been changed in the case of a postponed event, explain how and why. But above all, to write content that gets found , what information are potential event participants looking for? Do keyword research and understand which topics are of most interest in relation to the topic you are dealing with. From an inbound perspective, if the event is digital and is made up of a multi-episode schedule which includes, for example, different live broadcasts on as many topics, you can write a content curation article on your blog with the week's appointments by playing on the more interesting keywords than webinar titles.
During the event: how to use the site and blog To engage event attendees with interesting content, keep in mind the event's content marketing goals. Informing, deepening... these are all important objectives, but what was missing during the months of the Covid-19 emergency was the experience of the participants . Going back to meeting in person means first of all going back to experiencing the event and the contents can accompany this return during the event. Interviews, insights into the most interesting topics, news research and highlights on the speeches of the most anticipated speakers continue to be what we need to focus on. In any case, the story in these months will also be the event itself: the return to normality, even if 'new', the choices that led to a live event albeit with different restrictions and new anti-contagion measures to follow , the value of networking cannot be overshadowed. And don't forget that the contents produced during the digital or in-person event remain over time and are excellent sources of information for those looking for the topic of the event even afterward. Building them to be found, also in this case exploiting the appropriate keywords, is essential for the during the event to have value beyond the event itself. Finally, a characteristic of digital events that concerns the 'during' is their use, which is also available after the event itself through registration.
In the case of an event postponed or made in a digital edition, it tells Venezuela Phone Number why , what has been done in recent months, how the new edition was arrived at, perhaps even with videos and photos from the lockdown period . And don't forget that in this phase of the Covid-19 emergency people need to be reassured : if your event will be in person, don't forget to provide all the necessary information on safety, what anti-contagion measures have been taken (mandatory and extra) , how entrances will be managed, and so on. And even if you focus on the blog, don't pretend that nothing has happened: even the contents of the event have probably been changed in the case of a postponed event, explain how and why. But above all, to write content that gets found , what information are potential event participants looking for? Do keyword research and understand which topics are of most interest in relation to the topic you are dealing with. From an inbound perspective, if the event is digital and is made up of a multi-episode schedule which includes, for example, different live broadcasts on as many topics, you can write a content curation article on your blog with the week's appointments by playing on the more interesting keywords than webinar titles.
During the event: how to use the site and blog To engage event attendees with interesting content, keep in mind the event's content marketing goals. Informing, deepening... these are all important objectives, but what was missing during the months of the Covid-19 emergency was the experience of the participants . Going back to meeting in person means first of all going back to experiencing the event and the contents can accompany this return during the event. Interviews, insights into the most interesting topics, news research and highlights on the speeches of the most anticipated speakers continue to be what we need to focus on. In any case, the story in these months will also be the event itself: the return to normality, even if 'new', the choices that led to a live event albeit with different restrictions and new anti-contagion measures to follow , the value of networking cannot be overshadowed. And don't forget that the contents produced during the digital or in-person event remain over time and are excellent sources of information for those looking for the topic of the event even afterward. Building them to be found, also in this case exploiting the appropriate keywords, is essential for the during the event to have value beyond the event itself. Finally, a characteristic of digital events that concerns the 'during' is their use, which is also available after the event itself through registration.