NoeticaSuggest: recommended readings for these Christmas
Feb 24, 2024 3:19:06 GMT -5
Post by account_disabled on Feb 24, 2024 3:19:06 GMT -5
Holiday periods are a precious time to relax, rest, dedicate yourself to your favorite hobbies and, why not, to keep up to date. Yes, because during the year, due to many commitments, this is often an aspect that we tend to neglect: perhaps we write down the titles of books to read or podcasts to listen to, but the time available is always limited. and it's not easy. So our invitation is to take advantage of the Christmas holidays to treat yourself , between a pandoro and a panettone, to some interesting reading , with the aim of recovering the topics to be explored further, or simply "brushing up" to keep keeping up with the news. If you deal with marketing and communication for your company, you are in the right place: we have selected 7 readings for you which, in our opinion, can be useful for examining various interesting topics in this sector: from the consumer decision-making process to the use of artificial intelligence , from the importance of consciously choosing the words we use during communication to the frontiers of neuromarketing .
Then remember to let us know what you think, all that remains for us Middle East Phone Number List to do is wish you happy holidays and... happy reading! 7 recommended readings on the world of marketing and communications Decoding Decisions: Marketing in the messy middle by Google and The Behavioral Architects, 2023 The first reading we want to offer you is not a book, in reality, but a report presented by Google and The Behavioral Architects , a group of experts in behavioral sciences, which concerns the consumer decision-making process . This is the follow-up to an initial research, published in 2020 by the Mountain View giant, which helped explain how people move within the complexity of the web when they have to make purchasing decisions. A complexity that Big G has defined, precisely, the messy middle . The way in which users process these decisions , in fact, is (and will be) increasingly chaotic : the messy middle , explains Google, represents precisely the large quantity of touchpoints that people encounter from the moment they choose to buy a certain type of product to the one in which the purchase takes place.
This new work, which is based on previous data and on another three years of research regarding the behaviors that define the decision-making process, provides interesting insights to those involved in marketing a company , useful for adapting to user demand and providing them what they are looking for in terms of products and experiences. Because human intelligence still beats algorithms by Gerd Gigerenzer, Raffaello Cortina Editore, 2023 The second book that we want to present to you helps you reflect on an important and delicate topic: technology and artificial intelligence , which are now increasingly part of our daily lives. In particular, he invites us to " stay intelligent in an intelligent world ", that is, to maintain an approach in which we do not fear technology excessively, but neither do we rely completely on it, losing control and critical sense. The objective is to understand the potential of these new tools, such as artificial intelligence, but above all to highlight their limits and risks , which are not always assessed with the right awareness. Are you interested in knowing more about the topic, especially in relation to marketing and communications? Then we invite you to read our articles dedicated to the use of Chat GPT for editorial projects and virtual influencer marketing campaigns ! Historic brand. Narrative universes for brands that are people and people who become brands by Andrea Fontana, ROI editions, 2023 We now enter the world of storytelling to suggest a book full of tools and practical indications to learn how to build your own narrative universe .
Then remember to let us know what you think, all that remains for us Middle East Phone Number List to do is wish you happy holidays and... happy reading! 7 recommended readings on the world of marketing and communications Decoding Decisions: Marketing in the messy middle by Google and The Behavioral Architects, 2023 The first reading we want to offer you is not a book, in reality, but a report presented by Google and The Behavioral Architects , a group of experts in behavioral sciences, which concerns the consumer decision-making process . This is the follow-up to an initial research, published in 2020 by the Mountain View giant, which helped explain how people move within the complexity of the web when they have to make purchasing decisions. A complexity that Big G has defined, precisely, the messy middle . The way in which users process these decisions , in fact, is (and will be) increasingly chaotic : the messy middle , explains Google, represents precisely the large quantity of touchpoints that people encounter from the moment they choose to buy a certain type of product to the one in which the purchase takes place.
This new work, which is based on previous data and on another three years of research regarding the behaviors that define the decision-making process, provides interesting insights to those involved in marketing a company , useful for adapting to user demand and providing them what they are looking for in terms of products and experiences. Because human intelligence still beats algorithms by Gerd Gigerenzer, Raffaello Cortina Editore, 2023 The second book that we want to present to you helps you reflect on an important and delicate topic: technology and artificial intelligence , which are now increasingly part of our daily lives. In particular, he invites us to " stay intelligent in an intelligent world ", that is, to maintain an approach in which we do not fear technology excessively, but neither do we rely completely on it, losing control and critical sense. The objective is to understand the potential of these new tools, such as artificial intelligence, but above all to highlight their limits and risks , which are not always assessed with the right awareness. Are you interested in knowing more about the topic, especially in relation to marketing and communications? Then we invite you to read our articles dedicated to the use of Chat GPT for editorial projects and virtual influencer marketing campaigns ! Historic brand. Narrative universes for brands that are people and people who become brands by Andrea Fontana, ROI editions, 2023 We now enter the world of storytelling to suggest a book full of tools and practical indications to learn how to build your own narrative universe .